How We Made The RhinoHook Product Video
Recently, we made a product video for RhinoHook; a manufacturer of cordless drill holsters. The inventor, Charlie, wanted something that quickly and effectively showcased his product and that engaged his audience, in a short amount of time.
In this post, I’ll break down how we worked with Charlie, and how we gave a seemingly simple product a high octane, action-movie makeover.
Watch the video below and read on to find out more about how we work with our clients to reach their video and branding needs, our creative process and how we get projects from script to screen.
The Creative Process
We met with Charlie at RhinoHook HQ to take a look at the product and hear his story. He needed a video that displayed the features he’d added, based off feedback from scaffolders and builders that want and need products like this to make their job easier.
For example, the RhinoHook has a rubber crash pad, to protect the drill whenever it gets dropped in. A theme that we pulled from this, was sturdiness and strength, which ended up influencing the vibrant and punchy cinematography, sound design and music.
Another important feature was the Rhino Hook’s clip system, which enables users to quickly drop and draw their drills without fiddling to attach it to their belts or bend down to put it on the floor. From this we saw repetition, which reflects the constant draw, drill and drop motion that users could experience hundreds of times a day. This needed to be shown in the video, and what better way than through the repetitive and impactful editing style.
Finally, we agreed it needed to be short, to-the-point, and showcase the features clearly, while also seeing it in use. Instead of a JML style instruction video, where we watch someone painstakingly praise every inch of it, we hired an actor instead of a presenter, and let a voice-over artist explain the features.
To really drill it in (pun very much intended), we used animated text that pointed out the most important elements during the more glossy product shots. All this was edited into a forty second, 1080p HD video; perfect for the short attention spans across social media and websites.
From Script to Screen
The RhinoHook product video was filmed in one day at Charlie’s warehouse by a small crew of four, and one actor. Armed with a few lights and a RED camera, we were able to turn a plain stockroom into the setting for a fast-paced, high octane sequence.
A few versions of the edit and a couple rounds of feedback later, we delivered the finished video to Charlie who now uses it on his website, and on the product’s Amazon page.
“The guys at Them Pesky Kids exceeded all of our expectations. From start to finish we were blown away by the level of professionalism and attention to detail in their work. Our promotional video has been received very well and has been complemented by all who have seen it. For the money paid, we have been very impressed and will be utilising their services again very shortly. Thanks guys!” - Charlie Bruen, RhinoHook
We attribute the success of the RhinoHook video to the story elements and themes that we were able to pull from it, and how we translated that in our technical and creative choices throughout the different periods of production.
By gaining a better understanding of the product, project or business we’re making a video for, and talking to our clients at length, and watching them get passionate, is what enables us to make strong, compelling videos and films that match their vision.
If you’re in need of a video, and would like to talk with one of our team about the next steps, then feel free to email us at firstname.lastname@example.org or call us on 0115 953 3806